The normal wholesalers are losing revenue because of online retailers and the direct relationships between manufacturers and retailers.
Yuka will be a key element for Brick & mortar wholesalers to expand their sales to the online world with a “no hassle process”.
Our dependence on stores to serve as distribution points for products is rapidly diminishing as digital media, in all forms, becomes remarkably effective at serving our basic shopping and distribution needs which, until recently, could only be fulfilled by physical stores. Now, just about anything we buy can be on our doorstep in a matter of days, if not hours, via a myriad of online shopping options.
By running infomercials or Direct response television (DRTV) on national cable and broadcast television, a product’s story and benefits can be shared with millions of additional prospects. Direct sales are made in direct proportion to the number of television viewers. The cost per lead (CPL) or cost per order (CPO) can often match or beat other direct marketing channels such as direct mail, print and even digital ads.
Furthermore, Yuka has established relations with top DRTV media channels, facilitating the media buying process and bridging the gap between wholesaler and final customer.
This statistic gives information on retail e-commerce sales in the United States from 2016 until 2022. In 2016, online sales of physical goods amounted to 360.3 billion US dollars and are projected to surpass 603.4 billion US dollars in 2021. Apparel and accessories retail e-commerce in the U.S. is projected to generate over 121 billion U.S. dollars in revenue by 2021. Yuka works with the top 30 ecommerce sales sites globally, offering Flash Sales, Wholesale and recurring sales.